Data integration platform elevates to business partner status in the Adobe Exchange Partner Program to provide marketers with effortless campaign setup and seamless access to any data source
STATE COLLEGE, Pa. (August 3, 2017) – TMMData, a premier creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud. This relationship will provide joint TMMData and Adobe Analytics Cloud users with access to self-service resources and tools that enable them to seamlessly access data from on- and offline sources, and cloud or on-premises databases, and automate campaign setup for planning, management, evaluation, optimization and more.
TMMData’s Foundation platform provides seamless connections from nearly any data source, eliminates repetitive campaign classification tasks, and automates direct data uploads to critical tools, such as Adobe Analytics and Adobe Audience Manager within Adobe Analytics Cloud, in addition to an extensive range of analysis and visualization platforms. In addition, TMMData’s Foundation platform allows marketers to blend data from across the organization - including sales, call center and product databases - to build robust segments, improve audience targeting and inform engagement strategies. As a result, Foundation’s tools enable marketing teams to evaluate the effectiveness of all their internal and external, online and offline investments by centralizing valuable business data and standardizing cross-channel campaign taxonomy, governance and reporting.
“Through this partnership, we’re thrilled to meet marketers where they already are – using Adobe Analytics Cloud to organize and manage marketing information – and provide solutions as they face the all-too-common hurdles in laying the data groundwork that informs strategic campaign decisions,” said Bob Selfridge, founder and CEO of TMMData. “Our deepened relationship with Adobe will allow us to collaboratively deliver the tried and true resources and tools marketers need to automate and standardize their data delivery to the platforms they depend on, for analysis they can trust without hours of manual data manipulations.”
TMMData powers the data supply chains of enterprises across a range of industries, including several clients it has in common with Adobe, such as Comcast, Shell, FedEx, Expedia, Royal Caribbean and Sony Entertainment, among others. TMMData’s Foundation platform automates the process of accessing, preparing and standardizing data from any on- or offline source to deliver direct data outputs for analysis.
“Reliable, clean, comprehensive and accessible data is at the core of real-time business intelligence decision-making platforms,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “We look forward to further collaboration with TMMData to help enrich our customers’ automation and management of marketing data.”
In addition to this latest collaboration, TMMData has worked with Adobe as a community partner and as a sponsor at Adobe Summit for the past four years.
TMMData simplifies the movement and enrichment of data for analysis through its self-service data integration, preparation and management platform Foundation. A range of users – from marketers and analysts to developers and engineers – rely on TMMData’s enterprise-grade software to ingest data from any source, automate complex data synthesis and customize direct data outputs for delivery to any platform. Whether implemented in-cloud or on-premises, TMMData’s powerful data governance and taxonomy functionalities ensure data quality and protection of sensitive information across data environments.
TMMData Foundation powers the data supply chains of clients including Comcast, FedEx, Blue Cross Blue Shield, the Pennsylvania State University, Expedia and others. TMMData was founded in 2008 outside of State College, Pa., and has additional offices in Philadelphia and Baltimore. For more information, visit TMMData.com.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by uniquely integrating audience data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Built on the Adobe Cloud Platform, which provides open APIs, a standard data model, and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables brands to better capture, aggregate, rationalize and understand vast amounts of their own disparate data and then translate that data into singular profiles of their customers.