Martech vendor also announces new customisable AI algorithms and integrations between Ad Cloud and Creative Cloud
Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year’s digital marketing summit.
The Experience Cloud vendor has taken the wrappers off a new Experience Profile across Adobe Cloud, the underlying platform that supports its offerings such as Marketing Cloud and Creative Cloud. This ‘experience record’ is being supported by several new data services that the vendor said will allow users to create a unified profile of their customers in real time, in order to target them more effectively.
...On top of this, Adobe has launched I/O Runtime, a new server-less platform to run custom code on the Adobe Cloud platform. According to Crnkovich, this ensure code runs closer to customer data, and reduces the time to deploy the technologies as there’s no service set-up and maintenance required.
There are also a number of fresh partner integrations in the Adobe Exchange marketplace including with Hootsuite, Microsoft, Observepoint, Branch, ElasticPath, TMMData, Digital River, Informatica and Infogroup.Read More