Media Mentions

Trustworthy Data: The Goal of Data Quality and Governance

December 8, 2017 | TDWI


Is poor data governance and slow data prep really a problem? It is when it erodes confidence in the quality of your data.


It's common today to say that analysts spend too much time preparing data and not enough analyzing it. Most recently, a new study from TMMData and the Digital Analytics Association finds that "nearly 40% of data professionals (37.5%) spend more than 20 hours per week accessing, blending, and preparing data rather than performing actual analysis."


On the surface, this problem mostly concerns the valuable time of analysts -- and their better-paid cousins, the data scientists -- but data preparation challenges don't exist in a vacuum. Data that's difficult to access or integrate can lead to poor data quality, and untrustworthy data has serious implications for many industries.


The TMMData survey report put it baldly: "Data professionals lack confidence in data accuracy, which poses an existential threat to the industry."

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Infographic: Nearly 40% of Data Professionals Spend Half of Their Time Prepping Data

November 7, 2017 | DATAVERSITY


According to a new press release, "TMMData, creator of flexible data integration and preparation platform Foundation, partnered with the Digital Analytics Association to survey its community about data priorities and challenges. The survey revealed that data access, quality and integration present persistent, interrelated roadblocks to efficient and confident analysis across industries. Most notably, nearly 40% of data professionals (37.5%) spend more than 20 hours per week accessing, blending and preparing data rather than performing actual analysis."


...The release goes on, "With a 3.3% margin of error at the 95% confidence level, TMMData and the DAA have analyzed the survey responses and are sharing the following key findings with the industry: Disjointed, inaccessible data is a major productivity inhibitor for analysts, diverting skilled resources from contributing to valuable business intelligence. Nearly two in five data (38.7%) professionals are spending more than half of their work week on tasks unrelated to actual analysis: 43.8% of managers reported that 51% or more of their team’s work week is spent collecting, integrating and preparing data rather than analyzing it, while 31.3% of analysts said they spend 21 or more hours a week on data housekeeping."

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Leading Machine Learning, Data Science, and Digital Analytics Events, Predictive Analytics World and eMetrics Summit, Coming to New York October 29 - November 2, 2017

October 17, 2017 | PRWeb


Data scientists and digital analysts in the business, marketing, healthcare, and financial services sectors can learn from industry leaders in four co-located analytics conferences from Rising Media and Prediction Impact, which will be held in New York City on October 29 - November 2, 2017.


... The four analytics events will share an exhibition hall. Sponsors include Datarobot, diwo, Dun & Bradstreet, The Trade Desk, DatabaseUSA, UCI Division of Continuing Education, MEE, Inc., Elder Research, Digital Analytics Association, Heap Analytics, Dataiku, ObservePoint, AT Internet, Klipfolio, Strala, Inc., TMMData, Inc., and West Virginia University College of Business & Economics.

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Synthio Partners with TMMData to Offer Triple-Validated Contact Data

October 5, 2017 | TheStreet


Fastest growing data-as-a-service platform teams up with premier data integration platform to allow users to enrich, clean and grow their contact database to improve their overall marketing strategy.


Synthio, formerly known as Social123, the fastest growing data-as-a-service platform, today announced its partnership with TMMData, a premier creator of flexible data integration and data preparation platform Foundation. The relationship aims to give enterprises access to over 200 million contacts worldwide with all data managed through one robust platform.


... “TMMData’s platform, paired with Synthio’s accurate contact data, creates a dynamic, powerful partnership that synthesizes our respective strengths and enables us to provide the best data possible to end users,” said, Aaron Biddar, CEO, Synthio. “We look forward to providing their users with the most accurate contact data to use with the multiple APIs TMMData provides.”

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When the IT Department Says “Impossible”: A Guide for Working With your IT Department to Wrangle Data

August 15, 2017 | MoneyInc


As a former IT guy, myself – I’ve held positions as a systems administrator, a software engineer and a webmaster – I have a good deal of sympathy for the often overworked and undersupported teams who help keep companies’ digital infrastructure running smoothly and securely. At the same time, a solid percentage of my work these days is spent helping marketing and business-side workers maneuver around reluctant IT and engineering departments to complete the basic data analysis that drives business strategy and decision-making.


...Once you’ve proven something is not impossible, you’d be surprised to see how quickly everyone will be offering solutions.


...Bob Selfridge is the CEO and founder of TMMData, a data integration and preparation software company. He has nearly two decades of experience developing software, engineering and managing IT systems, maintaining data security and integrating information infrastructures in a number of organizations spanning industries including academia, defense contracting, healthcare, telecommunications and financial services.

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