TMMData Blog

Words of Data Wisdom from our Comcast clients at Web Analytics Wednesday

September 29, 2017

We recently hosted Philadelphia's Web Analytics Wednesday - where members of the Philly analytics community network and share knowledge - and invited two speakers from the Comcast Digital Center of Excellence to share their work pioneering marketing attribution and website optimization for Xfinity.com.

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Making Digital Moves With AMA:  TMMData at the American Marketing Association Annual Conference

September 18, 2017
After a great event in Las Vegas, and with so many rich conversations exploring the ways data continues to power the industry, we really hope that what happened here doesn’t stay here.
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Kicking Off Conference Season at TMMData

August 30, 2017

It’s almost fall, and for TMMData, that can only mean one thing: football conference season is upon us! Yes, it’s that time of year when we head back to some of our favorite meetings and summits – and some new ones, too – and explore, network and share with data enthusiasts across the country.

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Signs Your Marketing Campaign Management Process Needs TMMData’s Form Tool

August 15, 2017

“I need that!” It’s the phrase we’ve grown accustomed to hearing at marketing conferences, trade shows, and beyond when professionals – and Adobe Analytics users in particular – learn about our Form tool, a marketer’s right hand in ensuring seamless campaign tracking setup and automation.

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How TMMData and Bitly Help Customers Integrate & Enrich Their Data

July 25, 2017
We recently paired up with the Bitly team to discuss our joint clients’ use of the TMMData Foundation platform to leverage rich Bitly link management data as part of their campaign tracking and optimization efforts.
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