TMMData Foundation platform users are some of the most forward-thinking visionaries in business today – so much so that many of them are pushing their existing data tools to the breaking point as they extend their utility and establish new ways of answering questions about the best ways to do their data work. Some of our favorite projects are those that help these innovators create new information sources by accessing and blending their data from industry-leading platforms across their organizations to have at the ready in one place for analysis.
One such industry-leading resource being used by digital marketing teams around the world is Bitly, the leading link management platform. For six years, we’ve enabled our clients to maximize and extend their use of Bitly instances, helping users integrate their data with other sources for insights and then load it into business intelligence and analytics tools like Tableau, Adobe Analytics, Microsoft Power BI, and others.
Our clients use the TMMData Foundation platform to automate creation of Bitly’s branded, shortened links and to access click metrics. And because the Bitly API is one of the prebuilt connectors included in the Foundation platform, clients can draw data from all those Bitlinks, enriching their sources with powerful metadata around customer touchpoints.
We recently paired up with the Bitly team to discuss our joint clients’ use of the TMMData Foundation platform to leverage rich Bitly data as part of their campaign tracking and optimization efforts. You can read the full article featured on their blog here.