Where there is marketing automation, there should also be rich data. As marketing teams lean on these tools to perform a variety of tasks and track the customer journey, the key role that clean and reliable data plays in marketing automation’s functionality is undeniable.
TMMData's CMO shares why he believes its time for marketers to claim their seats at the data governance table as soon as possible to ensure that their teams have access to the clean, accurate data that will help them do their jobs effectively.
In this day and age, shouldn’t data users of all technical skill levels have the tools to easily reformat data sets, rename data fields, filter out content, or compute functions without having to rely on outside teams for help? We think so, and it’s why we developed the Fix tool for self-service data preparation.